Nike Football
USWNT Send Off Event

AR/VR
Creative Tech
3D
Experiential
  • overview

Taking over the skies above the Women National Team’s final home game, we partnered with Nike to create an in-stadium mixed reality experience. The team’s hero athletes were reimagined as cartoon characters, and brought to life through a motion capture session with a division one athlete. As part of a post game run-of-show, the interactive was built to max the limits of in-stadium wifi, and went off without a hitch for a full house of 18,000 fans.

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