Shoppers at four partner retail locations were able to participate in the Flight Path experience to gain exclusive access to a premium pop-up shop, Suite 23. Each location had an athlete display; simply zapping a QR at each store would instantly check the corresponding box in the Flight Path microsite, which ultimately turned each participants phone into a guest pass for Suite 23. On top of being an elevated pop-up experience, the hidden location also contained a sneaker vault stocked with some of Jordan’s most exclusive kicks.