An immersive artwork-meets-escalator experience in the center of H&M’s Times Square flagship store. The 3-story ambient lighting installation marries art and technology to bring an ever-changing ethereal display of color as the backdrop to the entire store. We built a visualizer control app for the store team, allowing them to switch display & color sequences at any time to coordinate with special moments such as events, product stories or photoshoots. The installation uses 608 meters of LED and is powered by 40 Enttec octos.