You can’t have football without wings, and you can’t have wings without Bounty. We delivered an activation in Las Vegas during Super Bowl LVIII at Radio Row to support thousands of press & media with activities and fresh hot wings, as well as Bounty programming — athlete interviews, physical and digital games, and a motion-tracked mixed-reality jumbotron. The booth featured a visual state change twice a day to signify wing service to the media. We also developed the graphic system, AR assets and all collateral.

Made in partnership with Proctor & Gamble’s agency PG One, as well as Saatchi and MSL.