Hovercraft : Full-Service and Brand Focused

Tory Row

About

Boston’s most reputable restaurant group Tigers & Bears partnered with our studio to develop an identity, marketing assets, product and website for their first annual Tory Row road race. The race takes place in and around historic Harvard Square, the home to their latest restaurant, Tory Row. We provided the group with a strong system that could stand the test of hundreds of annual races to come. The first annual race filled in a matter of weeks and was quickly regarded as one of the best race experiences in the city.

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Services

Identity
Print
Product
Website

identity

In an effort to keep Tory Row's established and iconic identity intact, we built a graphic system around it. Drawing inspiration from classic Italian racing, the system can function in most any application needed.

website

Tory Row's primary goal was to create a very user friendly and organized experience that seamlessly translated to mobile and tablet devices, all things that most running sites fail to do well. We met this goal by utilizing vertical scroll space and putting all content on one "page". This also allows them to add new sections and scale content with ease.