In August of 2010, Grenade enlisted our studio to oversee Creative and Art Direction. Our role has included revamping brand guidelines, overseeing two full product collections, executing creative & art briefs for internal and external use, artist management, color strategy, textile design and various aspects of line planning & merchandising. Our vision for Grenade’s product lines will come to fruition in the Spring/Summer of 2012 and Fall/Winter of 2012/13, which will be distributed globally and sold through leading online retailers Zumiez and PacSun, among others.
Grenade Gloves was founded in 2001 by Olympic, US Open and X-Games multi-medalist Danny Kass and his brother Matt. The team roster includes Louie Vito, Scotty Lago, Dustin Craven and of course, Danny.