Hovercraft : Full-Service and Brand Focused

Grenade Gloves

About

In August of 2010, Grenade enlisted our studio to oversee Creative and Art Direction. Our role has included revamping brand guidelines, overseeing two full product collections, executing creative & art briefs for internal and external use, artist management, color strategy, textile design and various aspects of line planning & merchandising. Our vision for Grenade’s product lines will come to fruition in the Spring/Summer of 2012 and Fall/Winter of 2012/13, which will be distributed globally and sold through leading online retailers Zumiez and PacSun, among others.

Grenade Gloves was founded in 2001 by Olympic, US Open and X-Games multi-medalist Danny Kass and his brother Matt. The team roster includes Louie Vito, Scotty Lago, Dustin Craven and of course, Danny.

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Services

Art Direction
Brand Development
Creative Direction
Identity Refresh
Illustration
Print
Product
Product Branding

SS 2012 Collection

Our studio provided Ceative and Art Direction for Grenade's Spring/Summer 2012 collection, which included developing seasonal messaging, merchandising stories, individual graphic concepts and managing the creation of all work. We also executed various elements of the line in-house. This project is the definition of concept-to-completion, enough said.

Approximately 160 sku's made up Mens, Womens, Youth and Accessory categories. Selected Mens products are shown below.

The entire season began with an in-depth Creative Brief and Art Direction package.

Branding

Wordmark evolution and identity composition refresh. Hovercraft did not create or edit the grenade stencil logo.

Final identity composition.

Revamped and expanded brand guidelines. As a reference tool, this keeps the brand cohesive and internal team organized as they continue to grow. 16-page document.

Refreshed and formalized brand color, type and identity systems.

grenade games 7

Extensive branding, design and graphics package for the 7th annual Grenade Games. Elements of the package were used for product collaborations, national marketing, video, on-mountain branding and general tomfoolery.