About
In August of 2011 Endeavor Snowboards opened an R&D facility, rightfully named Archetype. While primarily developing product technology, the Archetype insignia is also found on a limited line of high-end products also created in the lab. We rolled out a thoughtful two-part identity system inspired by bees & hives. The building is branded with a clear icon, while product branding uses a derivative symbol to link the two. When a consumer experiences both product and facility, the beehive narrative unfolds, ultimately including them in the Archetype “know.”
In August of 2011 Endeavor Snowboards opened an R&D facility, rightfully named Archetype. While primarily developing product technology, the Archetype insignia is also found on a limited line of high-end products also created in the lab. We rolled out a thoughtful two-part identity system inspired by bees & hives. The building is branded with a clear icon, while product branding uses a derivative symbol to link the two. When a consumer experiences both product and facility, the beehive narrative unfolds, ultimately including them in the Archetype “know.”
Services
Branding
Signage
Copy Writing
Iconography
Product Branding
Branding
Signage
Copy Writing
Iconography
Product Branding
