A few weeks back while eating some of Portland’s best sushi, we heard rumors that Danny Kass was driving around Oregon looking for teepee poles to erect a hideout on Mammoth. The rumors were correct and here it stands in all of it’s glory. The fabric is a pattern found in Grenade’s forthcoming Winter 2013 outerwear line that we put together with them. Danny loves his teepees.

And just north of us on Canadian tundra, the Endeavor boys have gone and made patches for the Archetype facility. We’ve been terrible about solidifying a trip up there, but when it happens, these better be on camo lab coats.

Images are from Danny’s and Max’s Instagram accounts.

Introducing the new Hovercraft – freshly updated website, new work, new city, same killer studio. The balloon is no more, long live the balloon.

That’s right, Second World Design is now Hovercraft. Pretty great, huh? We started the process sometime in June, mostly so that some of our then new clients knew who they were really signing up with, and we had to tell someone. Secrets aren’t all that fun anyways. Before we headed west in August, our whopping 230 Twitter followers got the news. And now, a news post to let the rest of the internet know. Wild, huh? The internet reaches a whole lotta people, so apologies if this is already old news to you.

On a serious note, the reasoning. At first, a lot of himming & hawing happened, but the change was something we felt needed to happen. First, and most important to us, the name Hovercraft better embodies our youthful energy and enthusiasm for all of this. Second, we’ve come a long ways in the past two and half years. We’ve grown up, even though when we started this small shop we thought we were already grown up. So yes, the second reason is to mark growth and maturity of the business and ourselves. Growing up can be fun! After swallowing all of the associated costs and checking off a long list of to-dos, we couldn’t be happier with the decision.

Our Second World Design branding is filed away here in the project archives. Boy we’re going to miss that balloon, so much that we may just put it on something and sell that something in the near future, hint, hint.

A big part of our summer was spent being heavily involved with the creation of Grenade Gloves forthcoming 2012-13 Winter product line. Yes, all of it.

An early preview of the line is up on this new social-media apparel focused site, Krush for a limited time. And because they’ve leaked it, that means we can too, so here’s your sneak peek.

We established direction for the full line through an in-depth creative brief, outlining everything from color story to messaging, as well as created an art direction package that outlined all individual element concepts, then aligned artists with each deliverable. We also brought a few globally respected artisans into the mix Grenade Artist Series – our pal Matt W. Moore and Methamphibian, who joined Grenade’s go-to collaborator Sullen. Big thanks to the Grenade crew for pulling us on-board for this, and to our man Timber Haley who was managing the line in-house and has since gone back to the sunshine in Cali.

The full collection makes its official debut at SIA in Denver this coming January. Check out booth #3907, the line is huge; jackets, pants, gloves, tees, hoodies, beenies, hats, accessories – you name it, it’s in there.

We’ll do a full line breakdown in our porftolio soon after the tradeshow season kicks off. Viva la Grenade!

Here’s an in-depth look at our work with menswear accessory start-up George Guest. In a few short months, they have created a little international buzz, garnered ample press attention and have been evolving their product offerings to meet demand. Not bad if you ask us. Short, sweet and to the point – here’s how we helped set their foundation. And a little advice – look at it in expanded, full screen mode. You’ll get the most bang for your buck, because yes, we’re proud of this one.

Additional images and info about George Guest can be found on the project page.

We’ll be doing our best to publish client case studies every month or so. Sign up for our Newsletter (in the sidebar) and you’ll be the first to know.