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Grenade Winter 2012-13 Collection
November 28th, 2011
A big part of our summer was spent being heavily involved with the creation of Grenade Gloves forthcoming 2012-13 Winter product line. Yes, all of it.
An early preview of the line is up on this new social-media apparel focused site, Krush for a limited time. And because they’ve leaked it, that means we can too, so here’s your sneak peek.
We established direction for the full line through an in-depth creative brief, outlining everything from color story to messaging, as well as created an art direction package that outlined all individual element concepts, then aligned artists with each deliverable. We also brought a few globally respected artisans into the mix Grenade Artist Series – our pal Matt W. Moore and Methamphibian, who joined Grenade’s go-to collaborator Sullen. Big thanks to the Grenade crew for pulling us on-board for this, and to our man Timber Haley who was managing the line in-house and has since gone back to the sunshine in Cali.







The full collection makes its official debut at SIA in Denver this coming January. Check out booth #3907, the line is huge; jackets, pants, gloves, tees, hoodies, beenies, hats, accessories – you name it, it’s in there.
We’ll do a full line breakdown in our porftolio soon after the tradeshow season kicks off. Viva la Grenade!


